Twitter.
A simple micro-blogging service.
Nothing more. Nothing less.
Ha!
But professional purveyors of corporate gobbledygook know, yes they know, Twitter is a tool straight from hell.
A demon dalliance.
Seed of Satan.
Fathered to challenge sesquipedalian pontifications that mean nothing to no one.
Nothing to no one.
What’s it Mean Steve?
Death to long copy.
Twitter imperils wordsmithereen evil-ese at it’s basest, non-productive most non-valuable essence.
National Security Threat
Twitter threatens …
National Security.
Job Security.
Retro-strategic de-innovation.
Professional obfuscation.
Those in the know, know, the Wall Street collapse and panic can be laid directly at the Tweet of Twitter.
Why?
Because everything posted on Twitter has to be 140 characters or less.
For you Non-Twits, that’s about 15-22 words.
It forces you to be concise, clear and short.
Small words.
Short sentences.
Shorter URL’s.
Can you imagine?
Or could this be …
Could this be, possibly, a sign of the …
Nahh …
I just wanted to use cartoons of Inspector Gadget, and Satan along with the word “Twitter” and phrases “WALL STREET PANIC” and “The End Times” in the title.
I think it had something to do with overeating my favorite cuisine tonight – chili with peanut butter, beans, salmon, jelly, mayonnaise, jalapeno peppers and anchovies, washed down with a quart of chocolate beer.
That might have been it.
However, all seriousness aside, those in the know, know – you just never know.
Steve Kayser is a seasoned Media Relations Director and an award-winning business writer. His unique (some say bizarre) approach to PR, Marketing and Media Relations has been documented in a marketing best practices case study by MarketingSherpa, profiled as a “Purple Cow,” by author Seth Godin, and featured in the best-selling books, The New Rules of Marketing and PR by David Meerman Scott and "Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs" by Craig Stull, Phil Myers, and David Meerman Scott.
Steve has also been featured in the following publications: A Marketer’s Guide to e-Newsletter Publishing, Credibility Branding, Innovation Quarterly, B2B Marketing Trends, PRWEEK, Faces of E-Content, and The Ragan Report. Steve's writings have appeared in Corporate Finance Magazine, CEO Refresher, Entrepreneur Magazine, Business 2.0, and Fast Company Magazine – among many others.. Google+
Wow, if I could go a whole day on Twitter without clicking on a "helpful" link only to be taken to a sales page, marketing "system," or billboard blog...
Yes, I would start praying for my eternal soul.
@Web20Empire
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LikeVery funny stuff! I find it hard at times trying to cram a message into 140 characters. It sometimes takes a little creative wordsmithing. (This message was 138 characters, except for this brief analysis. Ha! Ha!)
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LikeDear Rick: Appreciate you taking the time to stop by and read. 140 is tough. But much better than 07 PowerPoint slides
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LikeDear Rick: Thanks for stopping by. 140 characters is tough. But much less painful than 97 PowerPoint slides with 387 bullet points.
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LikeDeath to long copy - hah!
I'm just glad it forces some of my long-winded friends to cut to the chase.
I hope it carries over to their email and conversations too ;)
It's great to see Inspector Gadget. Somehow I ended up a Don Adams fan and I've been watching Get Smart episodes every night.
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