An interview with Dr. Rick Hanson, neuropsychologist and author of the bestselling Buddha’ Brain: The Practical Neuroscience of Happiness, Love & Wisdom. It has been translated to 21 languages and spent over 300 days on Amazon’s list of top 100 best-selling non-fiction books. Dr. Rick has a new book out called Just One Thing: Developing a Buddha Brain One Simple Practice at a Time. He has taught at Oxford, Stanford and Harvard and his work has been featured in BBC, NPR,, US News and World Report..
There’s a war going on in American business. It’s a war that causes great ideas and products to vanish. To get lost in the clear fog of logical logic. A devastatingly destructive war that helps bad ideas take root and flourish (albeit briefly) justified by common sense and … logical logic. It’s Left-Brain Management vs. Right-Brain Marketing.
What does that mean? How does it work? What to do about it? Find out in this interview with bestselling authors Al and Laura Ries.
Is there a magic formula that can enable you to put your feet up in a chair, daydream and think of ideas that can change everything for you? In business and life? Yes, it’s “4 I’s > C2.” Features interview with Joey Reiman, author of “Thinking for a Living.”
To win at the complex sale, one must be a storyteller, strategist, master tactician, cajoler, evaluator, philosopher, psychologist, bean counter and often, magician. But what about a really complex sale? Like selling your story to Hollywood and getting it made into a film? Find out with Pen Densham whose films include; Robin Hood: Prince of Thieves, Backdraft, Moll Flanders, Rocky II and Houdini. The films and television series Pen Densham and his partner have produced have grossed over $1 billion.
Featuring an interview with Dan Heath, Co-Author of the New York Times Bestselling book, “Made to Stick.”
Why do some ideas spread like wildfire while others sprout and die out? Why do some great ideas, with world-altering potential, die on the vine – never to grace us with their fruit?
It sneaks up on you. Subtly. Like the floor after your 4th shot of tequila. Next thing you know? Prevaricating, blasphemous, smellfungus ninnyhammer all-foam no-beer mooncalfs are calling you a jerk. Quickly followed by a public JERK INTERVENTION. I know. It happened to me. Don’t let it happen to you.
I interviewed Robert McKee, the best-selling author of “STORY” and legendary guru of Hollywood storytelling, several years ago. The premise of the interview was simple – can the principles of his classic book “STORY” be used in the complex sales process?
He was 32 years old, earning $1,000,000 per year and 3rd in line to take over leadership of a $70 billion dollar company. Three years later he was sitting in prison making 12 cents an hour. Then … something amazing happened. The sublime beauty and redemptive cleansing of a second chance.
You, your product, your service, your company, is good … maybe great. It’s different, unique, totally rad, awesomeroo and bloggerific. It even (occasionally) delivers real business value; makes an authentic difference in business or life. But … no one has heard of you. You haven’t even heard of you! Here’s how to get your message out – or not. Featuring an interview with Sam Horn, author of “POP! Stand Out in Any Crowd.”
What is the one trait that’s an absolute “must have” to win the complex sale in today’s competitive sales environment? The skill is critical to your success – in business or life. You must be … “Good in a Room.” What does that mean? Stephanie Palmer, author of the book of the same name, “Good in a Room,” puts it in perspective.
Whatever business you’re in you have a story. If it’s a good story it informs, educates, entertains and helps people down a path to find a solution to the problem they have.
The trip down the path is your story.
Who is this guy? He worked on framing “Roger Rabbit,” helped sink the “Titanic,” summoned the tornadoes in “Twister” and … put the visual chill in “Polar Express.” Also, along the way he’s worked on some of the highest revenue-producing movies in history, including; “Deep Impact,” “Back to the Future parts II and III,” “The Mummy,” “K-19: The Widowmaker.” and “Forest Gump, ” among many others.
Featuring an interview with Lynne McTaggart, author of “The Intention Experiment,” the first book to invite readers to take an active part in original research and featured in Dan Brown’s new book – “The Lost Symbol.”
The Timeless Legacy of an Untimely Man How often has one person affected humanity to such a degree that were the fruits of his labor withdrawn immediately from our day-to-day existence, the world as we know it … would essentially stop? A True Story This story is about one such real-life person. And, we will [...]
How do you get your ideas, stories, products or services to spread like wildfire over the web by millions of people? Are the huge success stories you hear about the viral power of the web just flukes – or can anyone do it? Read on to learn the six rules of a “WORLD WIDE RAVE,” the newest book by David Meerman Scott, number-one bestselling author of “The New Rules of Marketing and PR.” The first 50 people to correctly answer the simple, yet existential question at the end of this article will win a copy of the WORLD WIDE RAVE.
What do a billionaire shoeshiner, Bo Diddley, bad PowerPoint, worse e-mail, sabertooth tigers, the Dalia Lama, Starbucks, Donkey O’Tee, a miraculous feline resurrection, bloggers with nothing to say, why Twitter is wrong, and the only real-world reference guide to entrepreneurship and business you’ll ever need have in common? Read on to find out. The first 25 people to respond to me by e-mail with the super-secret codeword (hidden and embedded in the story) will EARN (win) a copy of “REALITY CHECK” by Guy Kawasaki.
One particular day, after receiving a rejection letter (the first among many that I’ve never acknowledged) I got a little ticked. I mean, c’mon, I just spent three months banging out 120 pages of the best screenplay America has never seen. A classic. A real beaut. Think … It has the heart of “Rocky,” the [...]
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Does E Still =MC2?