The post A Jerk In Search of Some Enchantment
… Interview with Guy Kawasaki appeared first on Steve Kayser.

It sneaks up on you. Subtly. Like the floor after your 4th shot of tequila. Next thing you know? Prevaricating, blasphemous, smellfungus ninnyhammer all-foam no-beer mooncalfs are calling you a jerk. Quickly followed by a public JERK INTERVENTION. I know. It happened to me. Don't let it happen to you.

The post A Jerk In Search of Some Enchantment
… Interview with Guy Kawasaki appeared first on Steve Kayser.

The post Open Your World, Walk Towards Wisdom
An Interview with Dr. Ken Blanchard appeared first on Steve Kayser.

Do you have truth tellers in your life? Do you have people around you who give you feedback and are honest with you?

The post Open Your World, Walk Towards Wisdom
An Interview with Dr. Ken Blanchard appeared first on Steve Kayser.

The post Left, Right and No-Brainers…
The Management vs. Marketing War appeared first on Steve Kayser.

There’s a war going on in American business. It’s a war that causes great ideas and products to vanish. To get lost in the clear fog of logical logic. A devastatingly destructive war that helps bad ideas take root and flourish (albeit briefly) justified by common sense and … logical logic. It’s Left-Brain Management vs. Right-Brain Marketing. What does that mean? How does it work? What to do about it? Find out in this interview with bestselling authors Al and Laura Ries.

The post Left, Right and No-Brainers…
The Management vs. Marketing War appeared first on Steve Kayser.

The post Riding the Complex Sale Alligator Without Becoming Lunch – Interview with Pen Densham, Film and TV Writer, Producer, Director appeared first on Steve Kayser.

To win at the complex sale, one must be a storyteller, strategist, master tactician, cajoler, evaluator, philosopher, psychologist, bean counter and often, magician. But what about a really complex sale? Like selling your story to Hollywood and getting it made into a film? Find out with Pen Densham whose films include; Robin Hood: Prince of Thieves, Backdraft, Moll Flanders, Rocky II and Houdini. The films and television series Pen Densham and his partner have produced have grossed over $1 billion.

The post Riding the Complex Sale Alligator Without Becoming Lunch – Interview with Pen Densham, Film and TV Writer, Producer, Director appeared first on Steve Kayser.

The post Can You Make a Living “Thinking” for a Living? appeared first on Steve Kayser.

Is there a magic formula that can enable you to put your feet up in a chair, daydream and think of ideas that can change everything for you? In business and life? Yes, it's "4 I's > C2." Features interview with Joey Reiman, author of "Thinking for a Living."

The post Can You Make a Living “Thinking” for a Living? appeared first on Steve Kayser.

The post An Inconvenient Genius appeared first on Steve Kayser.

How often has one person affected humanity to such a degree that were the fruits of his labor withdrawn immediately from our day-to-day existence, the world as we know it … would essentially stop?

The post An Inconvenient Genius appeared first on Steve Kayser.

The post THE INFORMANT: A Second Chance at Life appeared first on Steve Kayser.

He was 32 years old, earning $1,000,000 per year and 3rd in line to take over leadership of a $70 billion dollar company. Three years later he was sitting in prison making 12 cents an hour. Then ... something amazing happened. The sublime beauty and redemptive cleansing of a second chance.

The post THE INFORMANT: A Second Chance at Life appeared first on Steve Kayser.

The post New Year’s Resolution Dissolution – When Good Intentions Go Bad appeared first on Steve Kayser.

Featuring an interview with Lynne McTaggart, author of “The Intention Experiment,” the first book to invite readers to take an active part in original research and featured in Dan Brown’s new book – “The Lost Symbol.”

The post New Year’s Resolution Dissolution – When Good Intentions Go Bad appeared first on Steve Kayser.

The post Best of STORY and Storyteller Interviews appeared first on Steve Kayser.

Robin Hood, Batman, Hoop Dreams, Zanskar, Bagger Vance - they're all here. Learn from best-selling authors, screenwriters, storytellers and movie-makers Steven Pressfield, Pen Densham, Michael Uslan, Frederick Marx and Robert McKee.

The post Best of STORY and Storyteller Interviews appeared first on Steve Kayser.

The post Ten Tips for Being “Good in a Room” in the Complex Sale appeared first on Steve Kayser.

What is the one trait that’s an absolute “must have” to win the complex sale in today’s competitive sales environment? The skill is critical to your success – in business or life. You must be ... "Good in a Room." What does that mean? Stephanie Palmer, author of the book of the same name, "Good in a Room," puts it in perspective.

The post Ten Tips for Being “Good in a Room” in the Complex Sale appeared first on Steve Kayser.

The post Stand Aside for an Officer, You Can’t All be Saved!
Interview with Bestselling Author Dr. Ken Blanchard appeared first on Steve Kayser.

Why is it so critical for great leaders also to be great teachers and storytellers?

The post Stand Aside for an Officer, You Can’t All be Saved!
Interview with Bestselling Author Dr. Ken Blanchard appeared first on Steve Kayser.

The post Great Leaders GROW – Interview with Bestselling Author Dr. Ken Blanchard appeared first on Steve Kayser.

Successful leaders don’t rest on their laurels. Leadership has to be a living process, not a title, not a business card. "The path to increased influence, impact, and leadership effectiveness is paved with personal growth. Our capacity to grow determines our capacity to lead. It’s really that simple.

The post Great Leaders GROW – Interview with Bestselling Author Dr. Ken Blanchard appeared first on Steve Kayser.

The post How NOT to Stand Out in Any Crowd appeared first on Steve Kayser.

You, your product, your service, your company, is good … maybe great. It’s different, unique, totally rad, awesomeroo and bloggerific. It even (occasionally) delivers real business value; makes an authentic difference in business or life. But … no one has heard of you. You haven't even heard of you! Here's how to get your message out - or not. Featuring an interview with Sam Horn, author of “POP! Stand Out in Any Crowd.”

The post How NOT to Stand Out in Any Crowd appeared first on Steve Kayser.

The post The Power of Resistance: Lessons Learned from Bestselling Author Steven Pressfield appeared first on Steve Kayser.

I've had the good fortune to interview and work with many great storytellers over the last few years.  J.D. Meier, program manager for Microsoft's Patterns & Practices team, and author of the "Sources of Insight"blog, asked me what the most important lessons I'd learned from the high-profile "working" writers and storytellers ... the ones who actually make a living doing it.

The post The Power of Resistance: Lessons Learned from Bestselling Author Steven Pressfield appeared first on Steve Kayser.

The post Marketing Lessons from the Grateful Dead appeared first on Steve Kayser.

Did the Grateful Dead lift their iconic name from another band? Forensic investigation reveals ...

The post Marketing Lessons from the Grateful Dead appeared first on Steve Kayser.

The post From Ode to Misery to Ode to Joy appeared first on Steve Kayser.

How could the absolute worst pitch of all-time lead to anything positive? This one did. It was a miracle and soulfully enriched beyond belief. It was meant to be passed on.

The post From Ode to Misery to Ode to Joy appeared first on Steve Kayser.

The post Building Yourself a Better Brain appeared first on Steve Kayser.

An interview with Dr. Rick Hanson, neuropsychologist and author of the bestselling Buddha’ Brain: The Practical Neuroscience of Happiness, Love & Wisdom. It has been translated to 21 languages and spent over 300 days on Amazon’s list of top 100 best-selling non-fiction books. Dr. Rick has a new book out called Just One Thing: Developing a Buddha Brain One Simple Practice at a Time. He has taught at Oxford, Stanford and Harvard and his work has been featured in BBC, NPR,, US News and World Report..

The post Building Yourself a Better Brain appeared first on Steve Kayser.

The post A Simple Timeless Tale: Lessons Learned from Legendary Hollywood STORY Guru Robert McKee appeared first on Steve Kayser.

I interviewed Robert McKee, the best-selling author of “STORY” and legendary guru of Hollywood storytelling, several years ago. The premise of the interview was simple - can the principles of his classic book "STORY" be used in the complex sales process?

The post A Simple Timeless Tale: Lessons Learned from Legendary Hollywood STORY Guru Robert McKee appeared first on Steve Kayser.

The post Tesla vs. Einstein: Transcending the Speed of Light? appeared first on Steve Kayser.

Nikola Tesla and Albert Einstein. Geniuses both. One believed the speed of light unbreakable at 186,000 MPS.. One believed the speed of light barrier could be broken ... because he'd already done it. Guess what? Looks like Tesla was right.

The post Tesla vs. Einstein: Transcending the Speed of Light? appeared first on Steve Kayser.

The post The Heroes Journey for Sales … Sorta appeared first on Steve Kayser.

Can you tell your story - or the story of your business? Tell it so it moves someone - moves them to action? Tell your story so it treads well-worn neural pathways achingly familiar to the human mind and spirit? Time-tested pathways ... open, and indeed looking for, great stories? Stories populated with saints, sinners, sorry sad sacks, winners - all, at the core - fighting for their space and place in time?

The post The Heroes Journey for Sales … Sorta appeared first on Steve Kayser.

The post Why Do Some Ideas Stick … and Others Stink? appeared first on Steve Kayser.

Featuring an interview with Dan Heath, Co-Author of the New York Times Bestselling book, “Made to Stick.” Why do some ideas spread like wildfire while others sprout and die out? Why do some great ideas, with world-altering potential, die on the vine – never to grace us with their fruit?

The post Why Do Some Ideas Stick … and Others Stink? appeared first on Steve Kayser.

The post Real Leaders Count on Courage … Yours appeared first on Steve Kayser.

What would happen if you approached your CEO in a lunch room after just costing your organization millions of dollars in a legal claim because you had uncovered a critical mistake … and then made it public?

The post Real Leaders Count on Courage … Yours appeared first on Steve Kayser.

The post Featured Interview: Titanic, Forrest Gump, Roger Rabbit, Twister, Now … appeared first on Steve Kayser.

Who is this guy? He worked on framing “Roger Rabbit,” helped sink the “Titanic,” summoned the tornadoes in “Twister” and … put the visual chill in “Polar Express.” Also, along the way he’s worked on some of the highest revenue-producing movies in history, including; “Deep Impact,” “Back to the Future parts II and III,” “The Mummy,” “K-19: The Widowmaker.” and “Forest Gump, ” among many others.

The post Featured Interview: Titanic, Forrest Gump, Roger Rabbit, Twister, Now … appeared first on Steve Kayser.

The post How to Create a World Wide Rave … or NOT appeared first on Steve Kayser.

How do you get your ideas, stories, products or services to spread like wildfire over the web by millions of people? Are the huge success stories you hear about the viral power of the web just flukes - or can anyone do it? Read on to learn the six rules of a “WORLD WIDE RAVE,” the newest book by David Meerman Scott, number-one bestselling author of “The New Rules of Marketing and PR.” The first 50 people to correctly answer the simple, yet existential question at the end of this article will win a copy of the WORLD WIDE RAVE.

The post How to Create a World Wide Rave … or NOT appeared first on Steve Kayser.

The post A REAL Business REALITY CHECK with Bestselling Author Guy Kawasaki appeared first on Steve Kayser.

What do a billionaire shoeshiner, Bo Diddley, bad PowerPoint, worse e-mail, sabertooth tigers, the Dalia Lama, Starbucks, Donkey O’Tee, a miraculous feline resurrection, bloggers with nothing to say, why Twitter is wrong, and the only real-world reference guide to entrepreneurship and business you'll ever need have in common? Read on to find out. The first 25 people to respond to me by e-mail with the super-secret codeword (hidden and embedded in the story) will EARN (win) a copy of "REALITY CHECK" by Guy Kawasaki.

The post A REAL Business REALITY CHECK with Bestselling Author Guy Kawasaki appeared first on Steve Kayser.