Why can’t new Marketing and PR people write? Because it’s It’s a skill and art that is complex, under-appreciated and, as far as I can tell, under-emphasized by schools. Or—if you have the teeth-pulling, Novocain-less pleasure of reading many press releases—companies, for that matter. Why is that? One of the main reasons is …
What is the one trait that’s an absolute “must have” to win the complex sale in today’s competitive sales environment? The skill is critical to your success – in business or life. You must be … “Good in a Room.” What does that mean? Stephanie Palmer, author of the book of the same name, “Good in a Room,” puts it in perspective.
Mark Miller, legendary writer, actor, producer and director, used a social media news release to announce a newly available, digitally remastered DVD of his classic movie, “Christmas Mountain: The Story of a Cowboy Angel,” was created from an original 16MM master film that had been lost for nearly twenty years. So what? Well Mark is 83 years old. So — it’s the world’s 1st social media news release by an Octogenarian!
I normally don’t do posts like these, but this one was forced on me. Yesterday a bunch of bloggers and journalists were blasting and trashing PR people because of a post by a BusinessWeek columnist and blogger named Sarah Lacy. The post started off like any good post would. Objective. Balanced. Clear. Specific. Professional…
“I don’t hate PR people. Really. When I say some of them are my best friends, I actually mean that. (Shout out to Miss Hammerling! Holla!) I just don’t understand why 90% of them lack total common sense.”
Hmmm, okay, maybe not. Hold on, you holier-than-thou Jurassic Journosaurists. Quit your whining.
My Darling, Is That Manure Stick You Have on?
Marketing. Advertising. Is there any more expensive way to throw away money with such arrogant disregard for common sense? Or, to do it with such condescending, confounding, disparate, and creative personalities? Is there any more effective way to get people to scratch their heads with befuddled looks and say, “What marketing bonehead thought up that commercial?”