The term “Shoot the Donkey” refers to a classic scene in the movie “Patton” (based upon a true life event) where the Third Army gets critically held up in battle on a bridge, by a cart-pulling donkey that had stopped and refused to budge, totally blocking the bridge. Life and death are at stake. An MP struggles with the donkey and the owner, trying to get them out of the way. But with no success. Then …
What is this thing called the Complex Sale that makes seasoned salespeople tremble at the mere mention? That causes two-to-three-year sales pipeline nightmares? What could it possibly have to do with a donkey and Hollywood? prolific Hollywood author, Skip Press, will help put it in perspective.
Robert McKee, the best-selling author of “STORY” and legendary guru of Hollywood storytelling, explains in a down-to-earth, easy-to-understand interview, how STORY principles can be used in business presentations. Learn from the man that wrote the book on story (literally) – how to stun, dazzle and leave your audience craving for more.
But what does “Love” have to do with it?
Can you tell your story – or the story of your business? Tell it so it moves someone – moves them to action? Tell your story so it treads well-worn neural pathways achingly familiar to the human mind and spirit? Time-tested pathways … open, and indeed looking for, great stories? Stories populated with saints, sinners, sorry sad sacks, winners – all, at the core – fighting for their space and place in time?
Business is nothing without story; brand is nothing without story. You have a new business or product that can change the world? It’s nothing … without story. Going to present your idea to family, bankers or venture capitalists for money to help change the world? Your nothing without story. Investors, bankers and venture capitalists are nothing without your story. Let’s begin with one such revolutionary idea – a high-tech product that will one day change this world.
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