Warm Summer Sun … Shine Kindly Here

On February 8, 2010, in Character, Steve Kayser, storytelling, writing, by Steve Kayser

In 100 years from now … when green sod lies above, when there is no one left to mourn for you, will something you have said or done, be …

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A PR & Marketing Nightmare: 110 Slides to Present in Five Minutes – What to Do?

On September 23, 2009, in Steve Kayser, storytelling, writing, by Steve Kayser

It’s an important presentation. You have 110 slides – but only five minutes. What to do? Scream? Give up the ghost? Or go for it? If you want to go for it … read on.

Secure the Blessings of Liberty

On September 1, 2009, in Steve Kayser, courage, leadership, by Steve Kayser

70 years ago today 100 million people were sentenced to death by a charismatic, hypnotically mesmerizing megalomaniac. An evil beast with a silver tongue. An evil beast whose oratory powers seduced the masses until they gave up their liberties – then their lives, their souls – to this Anti-Christ wannabe. Come… look. Remember. Watch. Think. Question. And get ready to fight.

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Twitter … Eschatological Sign of Writing Times?

On August 10, 2009, in Steve Kayser, writing, by Steve Kayser

Twitter – a simple micro-blogging service.

Nothing more.

Nothing less.

Ha! That’s what THEY want you to think. But professional purveyors of corporate gobbledygook know, yes they know, Twitter is a tool straight …

Sales 2.Oh-No Presentations – A State of the Business Presentation Cartoon-torial

On May 8, 2009, in Featured, Steve Kayser, honesty, humor, by Steve Kayser

There aren’t many things I rather do than sit through a business presentation. Except for maybe being boiled in oil. Or, being buried alive. Or straddling and sliding down a 200-ft razor blade into a pool of rubbing alcohol. Here’s an Animotorized Cartoon-torial of the State of the Standard Corporate Business Presentation (AKA a Gluteus-Maximus Sales 2.-Oh-No Vomitus Eruptus).

The End of Marketing and PR?

It’s not PR.

It’s not Marketing.

It’s the evolution of business communications.

It’s a revolution in business communications. And it’s …

Accidental Creative Problem-Solving … on Purpose?

On January 11, 2009, in Featured, Steve Kayser, by Steve Kayser

I was working on a story titled “All-Time-Worst Pitch … Made Me Rich,” when I ran into a perplexing problem.  A total roadblock. How to simplify a complex story – one that involved quantum physics, cancer, depression, hope against all odds and the ephemeral topic of “miracles?” The story was about a terminally ill cancer [...]

Tesla on Twitter – Twitter on Tesla

On January 1, 2009, in Featured, Steve Kayser, Uncategorized, honesty, storytelling, writing, by Steve Kayser

What do you get when you mix Nikola Tesla, quantum physics, Paul Dirac, Marc Seifer Ph.D., author of the Tesla biography, Tim Eaton, the visual effects editor of Forrest Gump, Twister, Roger Rabbit (and others) with questions from Tim O’Reilly, the founder and CEO of O’Reilly Media via Twitter? A fascinating look at how social network sites like Twitter could act as a new “collective conscious” for business or life. Oh … did I mention a surprise visitor, Dr. Michio Kaku?

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Animotorized World Movie Premier of The World Wide Rave vs. The World Wide Knave

On January 1, 2009, in Steve Kayser, honesty, humor, by Steve Kayser

You saw it here first. Social Media’s version of Ali vs. Frazier. Jordan vs. Bugs Bunny. Luci vs. Dezi and Curly vs. Moe.

It’s the Thought Leader of the World Wide Rave vs. The Thoughtless Leader – AKA the World Wide Knave.

SPOILER. The Knave Rules!

SHOWTIME: The Animotorized Premiere of the movie trailer for the World Wide Rave vs.. The World Wide Knave.

Ten Tips for Being “Good in a Room” in the Complex Sale

On December 31, 2008, in Feature Interviews, PR, Steve Kayser, storytelling, writing, by Steve Kayser

What is the one trait that’s an absolute “must have” to win the complex sale in today’s competitive sales environment? The skill is critical to your success – in business or life. You must be … “Good in a Room.” What does that mean? Stephanie Palmer, author of the book of the same name, “Good in a Room,” puts it in perspective.

Shooting the Donkey in the Complex Sale … Hollywood Style

On December 30, 2008, in Character, Steve Kayser, honesty, humor, shoot the donkey, storytelling, writing, by Steve Kayser

What is this thing called the Complex Sale that makes seasoned salespeople tremble at the mere mention? That causes two-to-three-year sales pipeline nightmares? What could it possibly have to do with a donkey and Hollywood? prolific Hollywood author, Skip Press, will help put it in perspective.

The Query Letter All Writers Want to Write … But Don’t Have the Squareballs

On December 26, 2008, in Feature Interviews, Heroes Journey, Steve Kayser, honesty, humor, storytelling, writing, by Steve Kayser

One particular day, after receiving a rejection letter (the first among many that I’ve never acknowledged) I got a little ticked. I mean, c’mon, I just spent three months banging out 120 pages of the best screenplay America has never seen. A classic. A real beaut. Think … It has the heart of “Rocky,” the [...]

 

Eight Ways to Use Animoto Video in Business Presentations

On December 6, 2008, in Steve Kayser, Uncategorized, storytelling, writing, by Steve Kayser

How to get adventurous when giving business presentations? To help banish the “boring” from presentations? I use Animoto. It’s a web application that allows you to automatically generate professionally produced videos using pictures and music. Think movie trailer. The creative ways to use Animoto are limited only by your mind. Below are eight real-world examples of some different ways you can use Animoto to communicate with your customers, prospects, friends, or anyone else.

In Scandal or Crisis, Character is the Coin of the Realm

Featuring an interview with Dr. David Abshire, President of the Center for the Study of the Presidency and author of “Saving the Reagan Presidency.”

The story and interview that follows is not about avoiding a scandal or crisis, but how one American President through strength of character dealt with a situation that threatened his presidency, his reputation, his place in history and … America’s credibility.

How to Defeat Your Inner Deadbeat

On November 15, 2008, in Featured, Steve Kayser, storytelling, writing, by Steve Kayser

In every person’s life, there is a still, small voice that tries to guide you to a wonderful calling − a destiny. Your destiny. A calling that you, and only you, were put on this earth to fulfill. Near silent, this voice is powerful enough to lift thoughts, dreams and visions to a higher ground. Do you still hear it?

Banish the Boring Boilerplates!

On November 2, 2008, in Featured, Steve Kayser, by Steve Kayser

DaDonkey Disasterpieces Corporate boilerplates are boring. A waste of words. Horribly obtuse. Garbled, befuddled, perplexing, muddled obfuscatory nightmares. If they were paintings, they’d be called “DaDonkey Disasterpieces.” They’re written to give you an idea, a snapshot, of who the company is, what they do and basic contact info. They’re typically found at the end of [...]

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Four Step Twitter Quick-Start Guide for Business

On October 20, 2008, in Steve Kayser, by Steve Kayser

This is a simple Quick-Start Twitter guide for non-cognoscenti, non-geeks and answers the following questions. How does it work? How do I get started? Why do it? What’s the value for businesses?

That’s all. Four simple steps to get you started. It covers some basic FAQ’s and a couple of arcane ones like, “What’s a Scoble? Who is this Guy named Guy? At the end of this article are some excellent in-depth resources from others that will help you further down the path. Check them out.

 

The Greatest Genius – Conquered the Energy Crisis But…

On October 1, 2008, in Steve Kayser, by Steve Kayser

Blew the Business Battle How often has one person affected humanity to such a degree that were the fruits of his labor withdrawn immediately from our day-to-day existence, the world as we know it … would essentially stop? A True Story This story is about one such real-life person. And, we will interview the pre-eminent [...]

 

Shhhh! Listen to the Deaf Man’s Symphony

On September 4, 2008, in Steve Kayser, by Steve Kayser

Listen and Find Your Way to FreedomMosha was once a dark-haired beauty. But now, a black hollowness surrounded her eyes. And she was death-camp, stick-figure thin. She was death-camp, stick-figure thin because that’s where she was. Her face was swollen and bruised. Beatings were her daily bread. Mosha was a classical piano teacher. Loved Beethoven. [...]

 

The Complex Sale: 10 Hollywood Tips for Being "Good in a Room"

On May 9, 2008, in Steve Kayser, by Steve Kayser

About a year ago, I had the pleasure to co-write an article titled “Ten Tips for Being Good in a Room,” with Stephanie Palmer, former Director of Creative Affairs at MGM Pictures. At the time, she had just started a new company called (you’re never going to guess …) “Good in a Room.”The article, updated [...]

 

Saints, Sorry Sad Sacks and Storytellers … in Business?

On October 16, 2007, in Heroes Journey, Steve Kayser, shoot the donkey, by Steve Kayser

Can you tell your story – or the story of your business? Tell it so it moves someone – moves them to action? Tell your story so it treads well-worn neural pathways achingly familiar to the human mind and spirit? Time-tested pathways … open, and indeed looking for, great stories? Stories populated with saints, sinners, sorry sad sacks, winners – all, at the core – fighting for their space and place in time?

Business is nothing without story; brand is nothing without story. You have a new business or product that can change the world? It’s nothing … without story. Going to present your idea to family, bankers or venture capitalists for money to help change the world? Your nothing without story. Investors, bankers and venture capitalists are nothing without your story. Let’s begin with one such revolutionary idea – a high-tech product that will one day change this world.