Whatever business you’re in you have a story. If it’s a good story it informs, educates, entertains and helps people down a path to find a solution to the problem they have.
The trip down the path is your story.
Who is this guy? He worked on framing “Roger Rabbit,” helped sink the “Titanic,” summoned the tornadoes in “Twister” and … put the visual chill in “Polar Express.” Also, along the way he’s worked on some of the highest revenue-producing movies in history, including; “Deep Impact,” “Back to the Future parts II and III,” “The Mummy,” “K-19: The Widowmaker.” and “Forest Gump, ” among many others.
To win at the complex sale, one must be a storyteller, master strategist, philosopher, psychologist and have an innate understanding of the B2B Goldilocks Universe …
I interviewed Robert McKee, the best-selling author of “STORY” and legendary guru of Hollywood storytelling, several years ago. The premise of the interview was simple – can the principles of his classic book “STORY” be used in the complex sales process?
In 100 years from now … when green sod lies above, when there is no one left to mourn for you, will something you have said or done, be …
A step ahead. A step behind. A blink of the eye at the wrong time. And … it’s over. A memory bouquet to the loved and lost who faced the unfathomable unknowable on the way to their “Last Post.”
Who is there to mourn for Logan? No one. Not one.
“He is one of those uncommon geniuses which spring up occasionally to produce revolutions, and overturn the established order of things. If it were not for the vicinity of the United States, he would, perhaps, be the founder of an empire that would rival in glory Mexico or Peru.
Featuring an interview with Lynne McTaggart, author of “The Intention Experiment,” the first book to invite readers to take an active part in original research and featured in Dan Brown’s new book – “The Lost Symbol.”
How often has one person affected humanity to such a degree that were the fruits of his labor withdrawn immediately from our day-to-day existence, the world as we know it … would essentially stop? This story is about one such real-life person.
How do you get your ideas, stories, products or services to spread like wildfire over the web by millions of people? Are the huge success stories you hear about the viral power of the web just flukes – or can anyone do it? Read on to learn the six rules of a “WORLD WIDE RAVE,” the newest book by David Meerman Scott, number-one bestselling author of “The New Rules of Marketing and PR.” The first 50 people to correctly answer the simple, yet existential question at the end of this article will win a copy of the WORLD WIDE RAVE.
So fast. Another year past. 2009 gone. 2010 soon upon. How did you do? What did you do? What did you do that really mattered? Have you even thought about it that way? Or …
It’s an important presentation. You have 110 slides – but only five minutes. What to do? Scream? Give up the ghost? Or go for it? If you want to go for it … read on.
All great presentations have one thing in common. Do you know what it is? Here are 10 examples down through the ages. Can you see it? And … what about the Greatest Presentation of All-Time?
Featuring an interview with Lynne McTaggart, author of “The Intention Experiment.”
I fully intended to keep my 2009 New Year’s resolutions. I knew it would be hard. But I had good intentions. I had good intentions. Really. I lasted …
To win at business or life, adversity has to be encountered, faced, fought and defeated. There is no other way. No options. You either beat it, or it beats you. Win, or you lose. Simple. Right?
No. Never. It’s never black and white. Never win or lose. Something always bleeds over. Always. Sometimes good – sometimes bad. Sometimes funny – sometimes sad. Most times a little of both. This is one such story.
There are good-to-great pitches. They’re informative, interesting and on occasion, wonderfully inspiring. They connect with you emotionally and ride the road of reason and common sense over to their intended destination―the “decision.” And, more often than not, the decision is good.
Boring-to Bad
Then there are the boring-to-bad pitches. Lame ideas, packaged poorly, with an even-worse delivery. Wasted words and wasted time―yours and theirs. But, on the upside, you do get to the intended destination― the “decision”―much quicker. It’s no. A quick no. Then there’s the …
Worst Pitch Ever
I have first-hand experience with this one. How? Why … I did it.
What do you get when you mix Nikola Tesla, quantum physics, Paul Dirac, Marc Seifer Ph.D., author of the Tesla biography, Tim Eaton, the visual effects editor of Forrest Gump, Twister, Roger Rabbit (and others) with questions from Tim O’Reilly, the founder and CEO of O’Reilly Media via Twitter? A fascinating look at how social network sites like Twitter could act as a new “collective conscious” for business or life. Oh … did I mention a surprise visitor, Dr. Michio Kaku?
What is the one trait that’s an absolute “must have” to win the complex sale in today’s competitive sales environment? The skill is critical to your success – in business or life. You must be … “Good in a Room.” What does that mean? Stephanie Palmer, author of the book of the same name, “Good in a Room,” puts it in perspective.
What is this thing called the Complex Sale that makes seasoned salespeople tremble at the mere mention? That causes two-to-three-year sales pipeline nightmares? What could it possibly have to do with a donkey and Hollywood? prolific Hollywood author, Skip Press, will help put it in perspective.
One particular day, after receiving a rejection letter (the first among many that I’ve never acknowledged) I got a little ticked. I mean, c’mon, I just spent three months banging out 120 pages of the best screenplay America has never seen. A classic. A real beaut. Think … It has the heart of “Rocky,” the [...]
Featuring an interview with Dr. David Abshire, President of the Center for the Study of the Presidency and author of “Saving the Reagan Presidency.”
The story and interview that follows is not about avoiding a scandal or crisis, but how one American President through strength of character dealt with a situation that threatened his presidency, his reputation, his place in history and … America’s credibility.
Mark Miller, legendary writer, actor, producer and director, used a social media news release to announce a newly available, digitally remastered DVD of his classic movie, “Christmas Mountain: The Story of a Cowboy Angel,” was created from an original 16MM master film that had been lost for nearly twenty years. So what? Well Mark is 83 years old. So — it’s the world’s 1st social media news release by an Octogenarian!
Robert McKee, the best-selling author of “STORY” and legendary guru of Hollywood storytelling, explains in a down-to-earth, easy-to-understand interview, how STORY principles can be used in business presentations. Learn from the man that wrote the book on story (literally) – how to stun, dazzle and leave your audience craving for more.
But what does “Love” have to do with it?
What’s the “Perfect Customer Experience?” When your service and product deliver such a 1-2 knockout punch that your customers become your biggest fans and advocates – and your business soars. Here’s how a company named Animoto turns their customers into Fanimotos … along with seven real-world Animoto examples you can check out.
Writing for a living is a tough job – depending on your perspective. This was used in a presentation for some business writers. They hated it. Some loved it. All disliked me for bringing it up. However … it’s a quick, empathetic, realistic road-map to how a writing masterpiece gets turned into a “disasterpiece.” And what to take from it?
In every person’s life, there is a still, small voice that tries to guide you to a wonderful calling − a destiny. Your destiny. A calling that you, and only you, were put on this earth to fulfill. Near silent, this voice is powerful enough to lift thoughts, dreams and visions to a higher ground. Do you still hear it?
I have attended literally thousands of business presentations, most revolving around technology products, applications, business systems, methods, practices, etc. Almost all included PowerPoint.
Some were god-awful, a few were great; most were in between but usually sideways of good.
We’re going to spotlight ten eclectic examples of some great presentations (purely subjective), some of which you probably know of. But most, not. You’ll also be introduced to a resource checklist and book I bet you’ve never heard of, but if there’s only one book you ever read on giving presentations, this should be it. It’ll help you nail any presentation.
They Don’t Teach Moving Mountains in School I was inundated with e-mails after digi-penning the article “Animotorize – Help Banish Boring Business Presentations.” Most agreed that the proliferation of really bad business presentations was an overbearing tax on the human mind and spirit, but more importantly, a massive waste of valuable time. Giving Good Presentations [...]
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