Why can’t new Marketing and PR people write? Because it’s It’s a skill and art that is complex, under-appreciated and, as far as I can tell, under-emphasized by schools. Or—if you have the teeth-pulling, Novocain-less pleasure of reading many press releases—companies, for that matter. Why is that? One of the main reasons is …
Having seen hundreds of business presentations and given a stinky few myself, there are a few things I wish someone would have taught me in kindergarten. Seven things or “New Rules” of business presentations to be precise. I pass these on to anyone new to the dreaded gauntlet of the business presentation or any grizzled veterans who want to walk on the wild side and shake things up. Avoid lying-flying “Stink-o-potamus” presentation status. Use the principle of “Creative Limitation.”
For over 19 years and 20,000 interviews the Charlie Rose show has profiled some of the best, brightest and most original minds in the world. His interview style, wit, wisdom and hard work make it the place to go for great insights and inspirational stories. It gets no better. But how does Charlie Rose get people to engage the way he does? To authentically open up? How does he get to the heart of the drama – and perfect the “Art of the Story?”
How do you get your ideas, stories, products or services to spread like wildfire over the web by millions of people? Are the huge success stories you hear about the viral power of the web just flukes – or can anyone do it? Read on to learn the six rules of a “WORLD WIDE RAVE,” the newest book by David Meerman Scott, number-one bestselling author of “The New Rules of Marketing and PR.” The first 50 people to correctly answer the simple, yet existential question at the end of this article will win a copy of the WORLD WIDE RAVE.
Featuring an interview with Dr. David Abshire, President of the Center for the Study of the Presidency and author of “Saving the Reagan Presidency.”
The story and interview that follows is not about avoiding a scandal or crisis, but how one American President through strength of character dealt with a situation that threatened his presidency, his reputation, his place in history and … America’s credibility.
Robert McKee, the best-selling author of “STORY” and legendary guru of Hollywood storytelling, explains in a down-to-earth, easy-to-understand interview, how STORY principles can be used in business presentations. Learn from the man that wrote the book on story (literally) – how to stun, dazzle and leave your audience craving for more.
But what does “Love” have to do with it?
What’s the “Perfect Customer Experience?” When your service and product deliver such a 1-2 knockout punch that your customers become your biggest fans and advocates – and your business soars. Here’s how a company named Animoto turns their customers into Fanimotos … along with seven real-world Animoto examples you can check out.
They Don’t Teach Moving Mountains in School I was inundated with e-mails after digi-penning the article “Animotorize – Help Banish Boring Business Presentations.” Most agreed that the proliferation of really bad business presentations was an overbearing tax on the human mind and spirit, but more importantly, a massive waste of valuable time. Giving Good Presentations [...]
It’s the second most clicked on page on most websites. That’s valuable real estate. You need your best foot forward. Can you guess what it is? Don’t cheat. Think. Don’t look right below this sentence where the answer is. Think really hard. Give up? It’s the …
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Does E Still =MC2?