It does give the small-to-medium size businesses the opportunity to play on the same field and the big public companies. Ideas, Information, Insights, Inspiration is the coin of the realm. Probably always has been but now it’s much easier to create-connect-communicate and publish.

Once again, Thanks

Steve

Your post provides reinforcement that everyone has content that deserves to be delivered and in doing so … you create ‘real estate online’ (I heard that somewhere but can’t remember where). Content attracts people to the neighborhood of their interest. And like David Meerman Scott say… ‘everyday millions of people are going online to find exactly what you are offering’.
We won’t be found if we have not created a pathway of content.

So buyer personas, think like a publisher, and get out there and write, write write – these are new things on the self employed ‘to do’ list. Your .. new light-bending equation of content creation …” 1-10-1 rule is awesome. That is a great way to focus effort and I am pasting it on an index card!

Thanks so much.

Carolyn

Also, I believe every person and company has a story thats worthy of sharing! We can all learn from each other.

Curious to determine what all you intellectuals need to say about this……….

I like the 1-10-1 punch, your irrational math, and the Davinci Code (what other secrets have you smuggled in this post, beyond the free prize and secret codes?)

I’ve got story, I’ve got game, and I’ve got prose that can pack a punch … unfortunately, it doesn’t usually make it to my writing, at least not all at the same time … it shows up more in email and coffee talk.

> The trip down the path is your story
Them’s wise words … and sticky too.

12 Frank Lloyd Wright Quotes to Celebrate His Birthday…

[...] I found your entry interesting thus I’ve added a Trackback to it on my weblog [...]…

…

Yo Steve (aka Bonnie Bray-it – where do you come up with this stuff?? Can Nettie and I take a field trip through your brain??)

Kudos on your incredibly creative blog about David Meerman Scott’s new Grateful Dead book.

I just Face-booked it with a link to your site to my network – and will Tweet it as well.

“Ready for an irreverant, wildly original review of David Meerman Scott’s new book “Marketing Lessons from the Grateful Dead” Check out Steve Kayser’s one-of-a-kind blog riff . . . and be ready to say, “Where can I go to get a creative mind like that?”

And many thanks for the shout out in your article. Your gracious reference to POP! and my naming techniques made my day.

Steve . . . you are one fabulously gifted author and mind. What a treat it is to see those cerebral sparks of yours fly. Keep it up!

Sam

I did show my daughter (who, needless to say, is under 50). For that matter I am under 50.

I’d love for you to post a Grateful Donk image two our FB page with a link to this post.
http://www.facebook.com/GDBook

What a long strange trip that Donkey has been through.

Tell me this doesn’t sound like a book that needs birthing:
- I Can Construe — Can You?

Outstanding column and quiz and great food for thought, especially in these challenging times. It also made me stop and think of the hundreds of things I am so thankful for. Best of all your column makes one point abundantly clear: you win or lose by what you believe inside. The world would be a much starker, less colorful and joyous place if those “loser” had given up. I cannot imagine the world of music without the Beatles or Elvis. Or if Anne Frank had never published, or Walk Disney had given up. With beautiful irony the world has been enriched the most by those others at one time considered “losers” when they have in fact taught it was to really win.

Thank you,

Louis