Whatever business you’re in you have a story. If it’s a good story it informs, educates, entertains and helps people down a path to find a solution to the problem they have.
The trip down the path is your story.
The term “Shoot the Donkey” refers to a classic scene in the movie “Patton” (based upon a true life event) where the Third Army gets critically held up in battle on a bridge, by a cart-pulling donkey that had stopped and refused to budge, totally blocking the bridge. Life and death are at stake. An MP struggles with the donkey and the owner, trying to get them out of the way. But with no success. Then …
Did the Grateful Dead lift their iconic name from another band? Forensic investigation reveals …
How to connect through the chaotic cacophony and conflagration of content?
THEY WERE THE LOVED AND LOST
Fathers, mothers, daughters, sons, wives, husbands, cousins, nephews, nieces, all.
NOT BY ACCIDENT
They passed on not by accident, not by bodily deterioration brought on by the mean ravages of time, but because they had a special job.
“I’m a Loser. I’m a Looo-ser. But I’m not what I appear to be.” – John Lennon. Times are tough. If you’ve lost your job, your house, or your hope for a better future it’s enough to make you feel like a loser. Make you feel completely alone. How to turn it around?
A “Big Presentation” always has to address the two elephants in the room. Change and commitment. All the bold, creative thinking in the world won’t get you to a successful future without the courage to change—and commit to that change.
Who is this guy? He worked on framing “Roger Rabbit,” helped sink the “Titanic,” summoned the tornadoes in “Twister” and … put the visual chill in “Polar Express.” Also, along the way he’s worked on some of the highest revenue-producing movies in history, including; “Deep Impact,” “Back to the Future parts II and III,” “The Mummy,” “K-19: The Widowmaker.” and “Forest Gump, ” among many others.
“The illiterate of the 21st century will not be those who cannot read and write, but those …
They can make you laugh, or make you cry. Engage or enrage. Herald new life, memorialize lives gone, inspire great acts of heroism – or despicable acts of evil. They can transport you to …
To win at the complex sale, one must be a storyteller, master strategist, philosopher, psychologist and have an innate understanding of the B2B Goldilocks Universe …
I interviewed Robert McKee, the best-selling author of “STORY” and legendary guru of Hollywood storytelling, several years ago. The premise of the interview was simple – can the principles of his classic book “STORY” be used in the complex sales process?
Avoid lying-flying “Stink-o-potamus” presentation status. Use the principle of “Creative Limitation.”
In 100 years from now … when green sod lies above, when there is no one left to mourn for you, will something you have said or done, be …
A step ahead. A step behind. A blink of the eye at the wrong time. And … it’s over. A memory bouquet to the loved and lost who faced the unfathomable unknowable on the way to their “Last Post.”
Who is there to mourn for Logan? No one. Not one.
“He is one of those uncommon geniuses which spring up occasionally to produce revolutions, and overturn the established order of things. If it were not for the vicinity of the United States, he would, perhaps, be the founder of an empire that would rival in glory Mexico or Peru.
Featuring an interview with Lynne McTaggart, author of “The Intention Experiment,” the first book to invite readers to take an active part in original research and featured in Dan Brown’s new book – “The Lost Symbol.”
How often has one person affected humanity to such a degree that were the fruits of his labor withdrawn immediately from our day-to-day existence, the world as we know it … would essentially stop? This story is about one such real-life person.
How do you get your ideas, stories, products or services to spread like wildfire over the web by millions of people? Are the huge success stories you hear about the viral power of the web just flukes – or can anyone do it? Read on to learn the six rules of a “WORLD WIDE RAVE,” the newest book by David Meerman Scott, number-one bestselling author of “The New Rules of Marketing and PR.” The first 50 people to correctly answer the simple, yet existential question at the end of this article will win a copy of the WORLD WIDE RAVE.
So fast. Another year past. 2009 gone. 2010 soon upon. How did you do? What did you do? What did you do that really mattered? Have you even thought about it that way? Or …
Why can’t new Marketing and PR people write? Because it’s It’s a skill and art that is complex, under-appreciated and, as far as I can tell, under-emphasized by schools. Or—if you have the teeth-pulling, Novocain-less pleasure of reading many press releases—companies, for that matter. Why is that? One of the main reasons is …
The 100th blog post. The Mount Everest of momentous writing achievements for lazy, lackadaisical, lachrymosely effective writers. I would have never made it if it wasn’t for a secret I discovered- hidden in a mysterious, mystical DaVincian coded quote…
For those of you that are, at this very moment, being slowed by Resistance, taunted by Resistance, need inspiration to fight Resistance, aspire one day to defeat the evil beast of Resistance, meet a very special person …
Featuring an interview with Dan Heath, Co-Author of the New York Times Bestselling book, “Made to Stick.”
Why do some ideas spread like wildfire while others sprout and die out? Why do some great ideas, with world-altering potential, die on the vine – never to grace us with their fruit?
It’s an important presentation. You have 110 slides – but only five minutes. What to do? Scream? Give up the ghost? Or go for it? If you want to go for it … read on.
Nikola Tesla and Albert Einstein. Geniuses both. One believed the speed of light unbreakable at 186,000 mph. One believed the speed of light barrier could be broken … because he’d already done it. Who was right?
70 years ago today 100 million people were sentenced to death by a charismatic, hypnotically mesmerizing megalomaniac. An evil beast with a silver tongue. An evil beast whose oratory powers seduced the masses until they gave up their liberties – then their lives, their souls – to this Anti-Christ wannabe. Come… look. Remember. Watch. Think. Question. And get ready to fight.
My Darling, Is That Manure Stick You Have on?
Marketing. Advertising. Is there any more expensive way to throw away money with such arrogant disregard for common sense? Or, to do it with such condescending, confounding, disparate, and creative personalities? Is there any more effective way to get people to scratch their heads with befuddled looks and say, “What marketing bonehead thought up that commercial?”