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Why Do Some Ideas Stick … and Others Stink?

December 3, 2013

Featuring an interview with Dan Heath, Co-Author of the New York Times Bestselling book, “Made to Stick.”

Why do some ideas spread like wildfire while others sprout and die out? Why do some great ideas, with world-altering potential, die on the vine – never to grace us with their fruit?

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Robert McKee’s “Principle of Creative Limitation,” Stays Inside the Box

May 27, 2012

Out of the box thinking. How many times have you heard that? What does it mean? It’s supposed to connote creative thinking. But what happens if you stay in the box… and make it smaller?

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3 Positive Ways to Deal with the Negative World

April 22, 2013

Recent world events that have brought such overwhelming tragedy and negativity can make us spiral downward, creating despairing attitudes and dismal spirits. These affect our work. We’re less productive. We miss our sales goals. We wander away from family and friends. How do we get back on track? Find. Focus. Finish.

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The “Secret” is a Trick

August 21, 2012

Times are tough. If you’ve lost your job, your house, or your hope for a better future it’s enough to make you feel like a loser. Make you feel completely alone. How to turn it around?

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The Power of Resistance: Lessons Learned from Bestselling Author Steven Pressfield

February 25, 2012

I’ve had the good fortune to interview and work with many great storytellers over the last few years.  J.D. Meier, program manager for Microsoft’s Patterns & Practices team, and author of the “Sources of Insight”blog, asked me what the most important lessons I’d learned from the high-profile “working” writers and storytellers … the ones who actually make a living doing it.

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The White Knight of the Dark Knight
Interview with Hollywood Producer Michael Uslan

June 16, 2012

It started when he was a young boy. An obsession to right a terrible wrong. The Batman that played on television in his youth was a far cry from the original Batman comic books. It was joke. In his mind the real Batman was being dissed – comically. The young man made up his mind that someday he would avenge the Batman. And he did.

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Building Yourself a Better Brain

January 24, 2014

An interview with Dr. Rick Hanson, neuropsychologist and author of the bestselling Buddha’ Brain: The Practical Neuroscience of Happiness, Love & Wisdom. It has been translated to 21 languages and spent over 300 days on Amazon’s list of top 100 best-selling non-fiction books. Dr. Rick has a new book out called Just One Thing: Developing a Buddha Brain One Simple Practice at a Time. He has taught at Oxford, Stanford and Harvard and his work has been featured in BBC, NPR,, US News and World Report..

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Real-World Marketing Muck-ups…
Is That Manure Stick You Have On?

September 13, 2012

Is there any more expensive way to throw away money with such arrogant disregard for common sense? Or, to do it with such condescending, confounding, disparate, and creative personalities?

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New Year’s Resolution Dissolution – When Good Intentions Go Bad

January 3, 2013

Featuring an interview with Lynne McTaggart, author of “The Intention Experiment,” the first book to invite readers to take an active part in original research and featured in Dan Brown’s new book – “The Lost Symbol.”

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The “Four Too’s” vs the “Four Tool’s” of Marketing & PR

December 2, 2013

From personal experience and conversations with many experts in the business-to-business field, there is reasonable agreement that most corporate sales, marketing and PR lingo suffers from …

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The Query Letter All Writers Want to Write … But Don’t Have the Squareballs

February 15, 2012

One particular day, after receiving a rejection letter (the first among many that I’ve never acknowledged) I got a little ticked. I mean, c’mon, I just spent three months banging out 120 pages of the best screenplay America has never seen. A classic. A real beaut. Think…

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Ten Tips for Being “Good in a Room” in the Complex Sale

July 9, 2012

What is the one trait that’s an absolute “must have” to win the complex sale in today’s competitive sales environment? The skill is critical to your success – in business or life. You must be … “Good in a Room.” What does that mean? Stephanie Palmer, author of the book of the same name, “Good in a Room,” puts it in perspective.

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How NOT to Stand Out in Any Crowd

January 20, 2012

You, your product, your service, your company, is good … maybe great. It’s different, unique, totally rad, awesomeroo and bloggerific. It even (occasionally) delivers real business value; makes an authentic difference in business or life. But … no one has heard of you. You haven’t even heard of you! Here’s how to get your message out – or not. Featuring an interview with Sam Horn, author of “POP! Stand Out in Any Crowd.”

My life has no purpose, no direction, no aim, no meaning, and yet I’m happy. I can’t figure it out.

What am I doing right?

- Charles Schulz, (great philosopher and this writer’s personal inspiration)

I have sinned and I have suffered,
Played the hero and the knave;
Fought for belly, shame, or country,
And for each have found a grave.

- General George S. Patton

From the backstabbing co-worker to the meddling sister-in-law, you are in charge of how you react to the people and events in your life. You can either give negativity power over your life or you can choose happiness instead. Take control and choose to focus on what is important in your life. Those who cannot live fully often become destroyers of life.

- Anais Nin

Character is Coin of the realm

An Affair Shakes the Presidency … In Scandal or Crisis, Character is the Still the Coin of the Realm

January 28, 2012

The story and interview that follows is not about avoiding a scandal or crisis, but how one American President through strength of character dealt with a situation that threatened his presidency, his reputation, his place in history and … America’s credibility.


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