Ten Tips for Being “Good in a Room” in the Complex Sale

On December 19, 2010, in Feature Interviews, PR, Steve Kayser, storytelling, writing, by Steve Kayser

What is the one trait that’s an absolute “must have” to win the complex sale in today’s competitive sales environment? The skill is critical to your success – in business or life. You must be … “Good in a Room.” What does that mean? Stephanie Palmer, author of the book of the same name, “Good in a Room,” puts it in perspective.

Goldilocks and the Cosmic B2B Complex Sale

On March 10, 2010, in storytelling, writing, by Steve Kayser

To win at the complex sale, one must be a storyteller, master strategist, philosopher, psychologist and have an innate understanding of the B2B Goldilocks Universe …

Twitter … Eschatological Sign of Writing Times?

On August 10, 2009, in Steve Kayser, writing, by Steve Kayser

Twitter – a simple micro-blogging service.

Nothing more.

Nothing less.

Ha! That’s what THEY want you to think. But professional purveyors of corporate gobbledygook know, yes they know, Twitter is a tool straight …

Shooting the Donkey in the Complex Sale … Hollywood Style

On December 30, 2008, in Character, honesty, humor, shoot the donkey, Steve Kayser, storytelling, writing, by Steve Kayser

What is this thing called the Complex Sale that makes seasoned salespeople tremble at the mere mention? That causes two-to-three-year sales pipeline nightmares? What could it possibly have to do with a donkey and Hollywood? prolific Hollywood author, Skip Press, will help put it in perspective.

How to Use a Corporate Gobbledygook Sales Brochure

On December 2, 2008, in Uncategorized, by Steve Kayser

From personal experience and conversations with many experts in the business-to-business field, there is reasonable agreement that most corporate sales, marketing and PR lingo suffers from …

The Best Kept Secret of Great Presentations

On October 23, 2008, in storytelling, writing, by Steve Kayser

I have attended literally thousands of business presentations, most revolving around technology products, applications, business systems, methods, practices, etc. Almost all included PowerPoint.

Some were god-awful, a few were great; most were in between but usually sideways of good.

We’re going to spotlight ten eclectic examples of some great presentations (purely subjective), some of which you probably know of. But most, not. You’ll also be introduced to a resource checklist and book I bet you’ve never heard of, but if there’s only one book you ever read on giving presentations, this should be it. It’ll help you nail any presentation.

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