Good Intentions Gone Bad!

On January 1, 2012, in Donkey O'Tee, Featured, humor, storytelling, by Steve Kayser

Featuring an interview with Lynne McTaggart, author of “The Intention Experiment.” I fully intended to keep my 2012 New Year’s resolutions. I knew it would be hard. But I had good intentions. I had good intentions. Really. I lasted …

Ten Tips for Being “Good in a Room” in the Complex Sale

On December 19, 2010, in Feature Interviews, PR, Steve Kayser, storytelling, writing, by Steve Kayser

What is the one trait that’s an absolute “must have” to win the complex sale in today’s competitive sales environment? The skill is critical to your success – in business or life. You must be … “Good in a Room.” What does that mean? Stephanie Palmer, author of the book of the same name, “Good in a Room,” puts it in perspective.

Marketing Lessons from the Grateful Dead

On July 19, 2010, in Featured, by Steve Kayser

Did the Grateful Dead lift their iconic name from another band? Forensic investigation reveals …

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My Darling, Is That Manure Stick You Have on?

On August 31, 2009, in humor, PR, Uncategorized, writing, by Steve Kayser

Marketing. Advertising. Is there any more expensive way to throw away money with such arrogant disregard for common sense? Or, to do it with such condescending, confounding, disparate, and creative personalities? Is there any more effective way to get people to scratch their heads with befuddled looks and say, “What marketing bonehead thought up that commercial?”

Twitter … Eschatological Sign of Writing Times?

On August 10, 2009, in Steve Kayser, writing, by Steve Kayser

Twitter – a simple micro-blogging service.

Nothing more.

Nothing less.

Ha! That’s what THEY want you to think. But professional purveyors of corporate gobbledygook know, yes they know, Twitter is a tool straight …

Sales 2.Oh-No Presentations – A State of the Business Presentation Cartoon-torial

On May 8, 2009, in Featured, honesty, humor, Steve Kayser, by Steve Kayser

There aren’t many things I rather do than sit through a business presentation. Except for maybe being boiled in oil. Or, being buried alive. Or straddling and sliding down a 200-ft razor blade into a pool of rubbing alcohol. Here’s an Animotorized Cartoon-torial of the State of the Standard Corporate Business Presentation (AKA a Gluteus-Maximus Sales 2.-Oh-No Vomitus Eruptus).

The End of Marketing and PR?

It’s not PR.

It’s not Marketing.

It’s the evolution of business communications.

It’s a revolution in business communications. And it’s …

Animotorized World Movie Premier of The World Wide Rave vs. The World Wide Knave

On January 1, 2009, in honesty, humor, Steve Kayser, by Steve Kayser

You saw it here first. Social Media’s version of Ali vs. Frazier. Jordan vs. Bugs Bunny. Luci vs. Dezi and Curly vs. Moe.

It’s the Thought Leader of the World Wide Rave vs. The Thoughtless Leader – AKA the World Wide Knave.

SPOILER. The Knave Rules!

SHOWTIME: The Animotorized Premiere of the movie trailer for the World Wide Rave vs.. The World Wide Knave.

Shooting the Donkey in the Complex Sale … Hollywood Style

On December 30, 2008, in Character, honesty, humor, shoot the donkey, Steve Kayser, storytelling, writing, by Steve Kayser

What is this thing called the Complex Sale that makes seasoned salespeople tremble at the mere mention? That causes two-to-three-year sales pipeline nightmares? What could it possibly have to do with a donkey and Hollywood? prolific Hollywood author, Skip Press, will help put it in perspective.

How to Use a Corporate Gobbledygook Sales Brochure

On December 2, 2008, in Uncategorized, by Steve Kayser

From personal experience and conversations with many experts in the business-to-business field, there is reasonable agreement that most corporate sales, marketing and PR lingo suffers from …

Banish the Boring Boilerplates!

On November 2, 2008, in Featured, Steve Kayser, by Steve Kayser

DaDonkey Disasterpieces Corporate boilerplates are boring. A waste of words. Horribly obtuse. Garbled, befuddled, perplexing, muddled obfuscatory nightmares. If they were paintings, they’d be called “DaDonkey Disasterpieces.” They’re written to give you an idea, a snapshot, of who the company is, what they do and basic contact info. They’re typically found at the end of [...]

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HOW TO COST JUSTIFY A SOCIAL MEDIA NEWS ROOM

On October 24, 2008, in Featured, humor, by Steve Kayser

Creating or re-designing your current news room into a social news room to keep up with today’s business requirements means you will have to justify the costs to the CFO.

Be prepared. Your presentation will have to have a hook so powerful you can hang a hat on it.
They will ask questions. Many. Then many more. Each question will have money attached.

Here’s what they’re not looking for.

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The Best Kept Secret of Great Presentations

On October 23, 2008, in storytelling, writing, by Steve Kayser

I have attended literally thousands of business presentations, most revolving around technology products, applications, business systems, methods, practices, etc. Almost all included PowerPoint.

Some were god-awful, a few were great; most were in between but usually sideways of good.

We’re going to spotlight ten eclectic examples of some great presentations (purely subjective), some of which you probably know of. But most, not. You’ll also be introduced to a resource checklist and book I bet you’ve never heard of, but if there’s only one book you ever read on giving presentations, this should be it. It’ll help you nail any presentation.

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