Ten Tips for Being “Good in a Room” in the Complex Sale

On December 19, 2010, in Feature Interviews, PR, Steve Kayser, storytelling, writing, by Steve Kayser

What is the one trait that’s an absolute “must have” to win the complex sale in today’s competitive sales environment? The skill is critical to your success – in business or life. You must be … “Good in a Room.” What does that mean? Stephanie Palmer, author of the book of the same name, “Good in a Room,” puts it in perspective.

The Explosive New Reality Show … Content

On May 28, 2010, in writing, by Steve Kayser

How to connect through the chaotic cacophony and conflagration of content?

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Twitter … Eschatological Sign of Writing Times?

On August 10, 2009, in Steve Kayser, writing, by Steve Kayser

Twitter – a simple micro-blogging service.

Nothing more.

Nothing less.

Ha! That’s what THEY want you to think. But professional purveyors of corporate gobbledygook know, yes they know, Twitter is a tool straight …

How to Use a Corporate Gobbledygook Sales Brochure

On December 2, 2008, in Uncategorized, by Steve Kayser

From personal experience and conversations with many experts in the business-to-business field, there is reasonable agreement that most corporate sales, marketing and PR lingo suffers from …

Writing is a Tough Job

On November 16, 2008, in Character, courage, honesty, humor, storytelling, Uncategorized, by Steve Kayser

Writing for a living is a tough job – depending on your perspective. This was used in a presentation for some business writers. They hated it. Some loved it. All disliked me for bringing it up. However … it’s a quick, empathetic, realistic road-map to how a writing masterpiece gets turned into a “disasterpiece.” And what to take from it?

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HOW TO COST JUSTIFY A SOCIAL MEDIA NEWS ROOM

On October 24, 2008, in Featured, humor, by Steve Kayser

Creating or re-designing your current news room into a social news room to keep up with today’s business requirements means you will have to justify the costs to the CFO.

Be prepared. Your presentation will have to have a hook so powerful you can hang a hat on it.
They will ask questions. Many. Then many more. Each question will have money attached.

Here’s what they’re not looking for.

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Who Do I Follow on Twitter … and Why?

On October 22, 2008, in leadership, by Steve Kayser

Below are a list of people on Twitter I follow. They’re exceptional, interesting, prolific, and professional. They share good ideas, information and insights. Some are well known. Some aren’t. Lotta talent on Twitter.

If I was starting with Twitter today … these would be the first people I’d check out. Wish I had this list when I started.

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