Featured Archives - Steve Kayser

How to Stay Relevant in Business and Life?

January 3, 2013 Steve Kayser

“The illiterate of the 21st century will not be those who cannot read and write, but those cannot learn, unlearn and relearn.” – Alvin Toffler

I heard a couple of acquaintances talk about a person they work with that was “older” and no longer contributing to their business. This person apparently couldn’t, or wouldn’t, learn new skills. Or, for that matter, even keep up with the skill-set needed for the job. Age was mentioned, and not favorably. They thought this person should be “put out to pasture.”

Content: The Explosive New Reality Show

August 28, 2012 Steve Kayser

The question is … how do you connect through the chaotic cacophony and conflagration of content?

Like a Hero Going Home

November 14, 2012 Steve Kayser

“He is one of those uncommon geniuses which spring up occasionally to produce revolutions, and overturn the established order of things. If it were not for the vicinity of the United States, he would, perhaps, be the founder of an empire that would rival in glory Mexico or Peru.”
William Henry Harrison – 1811

Who is There to Mourn for Logan?
No One … Not One

November 20, 2012 Steve Kayser

“I may challenge the whole orations of Demosthenes and Cicero, and of any more eminent orator, if Europe has furnished more eminent, to produce a single passage superior to Logan’s Lament.” – Thomas Jefferson

The Complex Sale: How to Outsmart Yourself – With Your Own Brilliance

March 10, 2013 Steve Kayser

To win at the complex sale, one must be a storyteller, master strategist, philosopher, psychologist and have an innate understanding of the B2B Goldilocks Universe …

Mark Twain’s Best Writing Was Not Funny

October 26, 2012 Steve Kayser

In 100 years from now … when green sod lies above, when there is no one left to mourn for you, will something you have said or done, be …

The “Secret” is a Trick

August 21, 2012 Steve Kayser

Times are tough. If you’ve lost your job, your house, or your hope for a better future it’s enough to make you feel like a loser. Make you feel completely alone. How to turn it around?

The Seven “New Rules” of Business Presentations I Wish I’d Been Taught in Kindergarten

February 23, 2012 Steve Kayser

Having seen hundreds of business presentations and given a stinky few myself, there are a few things I wish someone would have taught me in kindergarten. Seven things or “New Rules” of business presentations to be precise. I pass these on to anyone new to the dreaded gauntlet of the business presentation or any grizzled veterans who want to walk on the wild side and shake things up. Avoid lying-flying “Stink-o-potamus” presentation status. Use the principle of “Creative Limitation.”

An Inconvenient Genius

September 12, 2012 Steve Kayser

How often has one person affected humanity to such a degree that were the fruits of his labor withdrawn immediately from our day-to-day existence, the world as we know it … would essentially stop?

New Year’s Resolution Dissolution – When Good Intentions Go Bad

January 3, 2013 Steve Kayser

Featuring an interview with Lynne McTaggart, author of “The Intention Experiment,” the first book to invite readers to take an active part in original research and featured in Dan Brown’s new book – “The Lost Symbol.”

Creative Problem-Solving … Accidentally On Purpose

July 26, 2012 Steve Kayser

A paradox is not a conflict within reality. It is a conflict between reality and your feeling of what reality should be like.

Marketing Lessons from the Grateful Dead

February 3, 2012 Steve Kayser

Did the Grateful Dead lift their iconic name from another band? Forensic investigation reveals …

A Simple Timeless Tale: Lessons Learned from Legendary Hollywood STORY Guru Robert McKee

January 8, 2012 Steve Kayser

I interviewed Robert McKee, the best-selling author of “STORY” and legendary guru of Hollywood storytelling, several years ago. The premise of the interview was simple – can the principles of his classic book “STORY” be used in the complex sales process?

Who Were These Americans?

May 28, 2010 Steve Kayser

THEY WERE THE LOVED AND LOST

Fathers, mothers, daughters, sons, wives, husbands, cousins, nephews, nieces, all.

NOT BY ACCIDENT

They passed on not by accident, not by bodily deterioration brought on by the mean ravages of time, but because they had a special job.

The Big Presentation

April 30, 2010 Steve Kayser

A “Big Presentation” always has to address the two elephants in the room. Change and commitment. All the bold, creative thinking in the world won’t get you to a successful future without the courage to change—and commit to that change.

Featured Interview: Titanic, Forrest Gump, Roger Rabbit, Twister, Now …

April 13, 2010 Steve Kayser

Who is this guy? He worked on framing “Roger Rabbit,” helped sink the “Titanic,” summoned the tornadoes in “Twister” and … put the visual chill in “Polar Express.” Also, along the way he’s worked on some of the highest revenue-producing movies in history, including; “Deep Impact,” “Back to the Future parts II and III,” “The Mummy,” “K-19: The Widowmaker.” and “Forest Gump, ” among many others.

For the Fallen … We Will Remember You

January 27, 2010 Steve Kayser

A step ahead. A step behind. A blink of the eye at the wrong time. And … it’s over. A memory bouquet to the loved and lost who faced the unfathomable unknowable on the way to their “Last Post.”

How to Create a World Wide Rave … or NOT

December 18, 2009 Steve Kayser

How do you get your ideas, stories, products or services to spread like wildfire over the web by millions of people? Are the huge success stories you hear about the viral power of the web just flukes – or can anyone do it? Read on to learn the six rules of a “WORLD WIDE RAVE,” the newest book by David Meerman Scott, number-one bestselling author of “The New Rules of Marketing and PR.” The first 50 people to correctly answer the simple, yet existential question at the end of this article will win a copy of the WORLD WIDE RAVE.

Overcoming Resistance: One Tribe at a Time

November 1, 2009 Steve Kayser

For those of you that are, at this very moment, being slowed by Resistance, taunted by Resistance, need inspiration to fight Resistance, aspire one day to defeat the evil beast of Resistance, meet a very special person …

A REAL Business REALITY CHECK with Bestselling Author Guy Kawasaki

April 20, 2009 Steve Kayser

What do a billionaire shoeshiner, Bo Diddley, bad PowerPoint, worse e-mail, sabertooth tigers, the Dalia Lama, Starbucks, Donkey O’Tee, a miraculous feline resurrection, bloggers with nothing to say, why Twitter is wrong, and the only real-world reference guide to entrepreneurship and business you’ll ever need have in common? Read on to find out. The first 25 people to respond to me by e-mail with the super-secret codeword (hidden and embedded in the story) will EARN (win) a copy of “REALITY CHECK” by Guy Kawasaki.

The End of Marketing and PR?

February 10, 2009 Steve Kayser

It’s not PR.

It’s not Marketing.

It’s the evolution of business communications.

It’s a revolution in business communications. And it’s …