The Management vs. Marketing War: Left-Brainers, Right-Brainers and the Ever-Present No-Brainers

On June 6, 2011, in Feature Interviews, by Steve Kayser

There’s a war going on in American business. It’s a war that causes great ideas and products to vanish. To get lost in the clear fog of logical logic. A devastatingly destructive war that helps bad ideas take root and flourish (albeit briefly) justified by common sense and … logical logic. It’s Left-Brain Management vs. Right-Brain Marketing.

What does that mean? How does it work? What to do about it? Find out in this interview with bestselling authors Al and Laura Ries.

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In These Tough Times, Here’s a Way to Print Your Own Currency Legally … with Content

On August 25, 2010, in Feature Interviews, Featured, storytelling, writing, by Steve Kayser

Whatever business you’re in you have a story. If it’s a good story it informs, educates, entertains and helps people down a path to find a solution to the problem they have.

The trip down the path is your story.

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The End of Marketing and PR?

It’s not PR.

It’s not Marketing.

It’s the evolution of business communications.

It’s a revolution in business communications. And it’s …

Animotorized World Movie Premier of The World Wide Rave vs. The World Wide Knave

On January 1, 2009, in honesty, humor, Steve Kayser, by Steve Kayser

You saw it here first. Social Media’s version of Ali vs. Frazier. Jordan vs. Bugs Bunny. Luci vs. Dezi and Curly vs. Moe.

It’s the Thought Leader of the World Wide Rave vs. The Thoughtless Leader – AKA the World Wide Knave.

SPOILER. The Knave Rules!

SHOWTIME: The Animotorized Premiere of the movie trailer for the World Wide Rave vs.. The World Wide Knave.

HOW TO COST JUSTIFY A SOCIAL MEDIA NEWS ROOM

On October 24, 2008, in Featured, humor, by Steve Kayser

Creating or re-designing your current news room into a social news room to keep up with today’s business requirements means you will have to justify the costs to the CFO.

Be prepared. Your presentation will have to have a hook so powerful you can hang a hat on it.
They will ask questions. Many. Then many more. Each question will have money attached.

Here’s what they’re not looking for.

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Who Do I Follow on Twitter … and Why?

On October 22, 2008, in leadership, by Steve Kayser

Below are a list of people on Twitter I follow. They’re exceptional, interesting, prolific, and professional. They share good ideas, information and insights. Some are well known. Some aren’t. Lotta talent on Twitter.

If I was starting with Twitter today … these would be the first people I’d check out. Wish I had this list when I started.

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Five Types of People That Should Help You Do the PowerPoint Punt

On October 20, 2008, in Uncategorized, by Steve Kayser

Can you really give a presentation without PowerPoint slides? Maybe. It depends. The next presentation you give or attend, take note of what occurs after PowerPoint slide number five is swiped/swished onto the screen. Unless you really are “da man,” the Steven Spielberg of the sales presentation, 99 percent of the people in attendance will fall into one of the following descriptive categories:

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