The Power of STORY in the Complex Sale

Robert McKee, the best-selling author of “STORY” and legendary guru of Hollywood storytelling, explains in a down-to-earth, easy-to-understand interview, how STORY principles can be used in business presentations. Learn from the man that wrote the book on story (literally) – how to stun, dazzle and leave your audience craving for more.

But what does “Love” have to do with it?

The Best Kept Secret of Great Presentations

On October 23, 2008, in storytelling, writing, by Steve Kayser

I have attended literally thousands of business presentations, most revolving around technology products, applications, business systems, methods, practices, etc. Almost all included PowerPoint.

Some were god-awful, a few were great; most were in between but usually sideways of good.

We’re going to spotlight ten eclectic examples of some great presentations (purely subjective), some of which you probably know of. But most, not. You’ll also be introduced to a resource checklist and book I bet you’ve never heard of, but if there’s only one book you ever read on giving presentations, this should be it. It’ll help you nail any presentation.

Five Types of People That Should Help You Do the PowerPoint Punt

On October 20, 2008, in Uncategorized, by Steve Kayser

Can you really give a presentation without PowerPoint slides? Maybe. It depends. The next presentation you give or attend, take note of what occurs after PowerPoint slide number five is swiped/swished onto the screen. Unless you really are “da man,” the Steven Spielberg of the sales presentation, 99 percent of the people in attendance will fall into one of the following descriptive categories:

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