Good Intentions Gone Bad!

On January 1, 2012, in Donkey O'Tee, Featured, humor, storytelling, by Steve Kayser

Featuring an interview with Lynne McTaggart, author of “The Intention Experiment.” I fully intended to keep my 2012 New Year’s resolutions. I knew it would be hard. But I had good intentions. I had good intentions. Really. I lasted …

A Simple Timeless Tale: Lessons Learned from Legendary Hollywood STORY Guru Robert McKee

On March 9, 2011, in Feature Interviews, storytelling, by Steve Kayser

I interviewed Robert McKee, the best-selling author of “STORY” and legendary guru of Hollywood storytelling, several years ago. The premise of the interview was simple – can the principles of his classic book “STORY” be used in the complex sales process?

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Ten Tips for Being “Good in a Room” in the Complex Sale

On December 19, 2010, in Feature Interviews, PR, Steve Kayser, storytelling, writing, by Steve Kayser

What is the one trait that’s an absolute “must have” to win the complex sale in today’s competitive sales environment? The skill is critical to your success – in business or life. You must be … “Good in a Room.” What does that mean? Stephanie Palmer, author of the book of the same name, “Good in a Room,” puts it in perspective.

A PR & Marketing Nightmare: 110 Slides to Present in Five Minutes – What to Do?

On September 23, 2009, in Steve Kayser, storytelling, writing, by Steve Kayser

It’s an important presentation. You have 110 slides – but only five minutes. What to do? Scream? Give up the ghost? Or go for it? If you want to go for it … read on.

Twitter … Eschatological Sign of Writing Times?

On August 10, 2009, in Steve Kayser, writing, by Steve Kayser

Twitter – a simple micro-blogging service.

Nothing more.

Nothing less.

Ha! That’s what THEY want you to think. But professional purveyors of corporate gobbledygook know, yes they know, Twitter is a tool straight …

Sales 2.Oh-No Presentations – A State of the Business Presentation Cartoon-torial

On May 8, 2009, in Featured, honesty, humor, Steve Kayser, by Steve Kayser

There aren’t many things I rather do than sit through a business presentation. Except for maybe being boiled in oil. Or, being buried alive. Or straddling and sliding down a 200-ft razor blade into a pool of rubbing alcohol. Here’s an Animotorized Cartoon-torial of the State of the Standard Corporate Business Presentation (AKA a Gluteus-Maximus Sales 2.-Oh-No Vomitus Eruptus).

The End of Marketing and PR?

It’s not PR.

It’s not Marketing.

It’s the evolution of business communications.

It’s a revolution in business communications. And it’s …

Shooting the Donkey in the Complex Sale … Hollywood Style

On December 30, 2008, in Character, honesty, humor, shoot the donkey, Steve Kayser, storytelling, writing, by Steve Kayser

What is this thing called the Complex Sale that makes seasoned salespeople tremble at the mere mention? That causes two-to-three-year sales pipeline nightmares? What could it possibly have to do with a donkey and Hollywood? prolific Hollywood author, Skip Press, will help put it in perspective.

How to Use a Corporate Gobbledygook Sales Brochure

On December 2, 2008, in Uncategorized, by Steve Kayser

From personal experience and conversations with many experts in the business-to-business field, there is reasonable agreement that most corporate sales, marketing and PR lingo suffers from …

Animoto: Customer Service 2.0 … The Way it Oughta Be

On November 24, 2008, in storytelling, thought leadership, Uncategorized, writing, by Steve Kayser

What’s the “Perfect Customer Experience?” When your service and product deliver such a 1-2 knockout punch that your customers become your biggest fans and advocates – and your business soars. Here’s how a company named Animoto turns their customers into Fanimotos … along with seven real-world Animoto examples you can check out.

The Best Kept Secret of Great Presentations

On October 23, 2008, in storytelling, writing, by Steve Kayser

I have attended literally thousands of business presentations, most revolving around technology products, applications, business systems, methods, practices, etc. Almost all included PowerPoint.

Some were god-awful, a few were great; most were in between but usually sideways of good.

We’re going to spotlight ten eclectic examples of some great presentations (purely subjective), some of which you probably know of. But most, not. You’ll also be introduced to a resource checklist and book I bet you’ve never heard of, but if there’s only one book you ever read on giving presentations, this should be it. It’ll help you nail any presentation.

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