The Management vs. Marketing War: Left-Brainers, Right-Brainers and the Ever-Present No-Brainers

On June 6, 2011, in Feature Interviews, by Steve Kayser

There’s a war going on in American business. It’s a war that causes great ideas and products to vanish. To get lost in the clear fog of logical logic. A devastatingly destructive war that helps bad ideas take root and flourish (albeit briefly) justified by common sense and … logical logic. It’s Left-Brain Management vs. Right-Brain Marketing.

What does that mean? How does it work? What to do about it? Find out in this interview with bestselling authors Al and Laura Ries.

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The End of Marketing and PR?

It’s not PR.

It’s not Marketing.

It’s the evolution of business communications.

It’s a revolution in business communications. And it’s …

The Wild Wacky World of Web 2.0 Communications

On November 3, 2008, in Uncategorized, by Steve Kayser

Not a high-tech whizbang hypothetical supraluminal know-it-all enthralled and embedded in the frenetically byzantine world of Geekdom?

Me either.

This Web 2.0 talk got you scratching your head – or duct taping it to keep it from exploding?

Me too.

Here’s a slide presentation I put together to help normal people try to get a look (from a geek-safe distance) at some of the emerging tools, services and principles of this new and evolving communications media.

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