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Left, Right and No-Brainers…
The Management vs. Marketing War

October 23, 2012

There’s a war going on in American business. It’s a war that causes great ideas and products to vanish. To get lost in the clear fog of logical logic. A devastatingly destructive war that helps bad ideas take root and flourish (albeit briefly) justified by common sense and … logical logic. It’s Left-Brain Management vs. Right-Brain Marketing.

What does that mean? How does it work? What to do about it? Find out in this interview with bestselling authors Al and Laura Ries.

PAinting Your Masterpiece

The Business Writer’s Life:
How a Masterpiece Gets Turned into a Disasterpiece

October 15, 2013

Writing for a living is a tough job – depending on your perspective. This was used in a presentation for some business writers. It’s a quick, empathetic, realistic road-map to how a writing masterpiece gets turned into a “disasterpiece.” And what to take from it?

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The Power of Resistance: Lessons Learned from Bestselling Author Steven Pressfield

February 25, 2012

I’ve had the good fortune to interview and work with many great storytellers over the last few years.  J.D. Meier, program manager for Microsoft’s Patterns & Practices team, and author of the “Sources of Insight”blog, asked me what the most important lessons I’d learned from the high-profile “working” writers and storytellers … the ones who actually make a living doing it.

howtouseasalesbrochure

The “Four Too’s” vs the “Four Tool’s” of Marketing & PR

December 2, 2013

From personal experience and conversations with many experts in the business-to-business field, there is reasonable agreement that most corporate sales, marketing and PR lingo suffers from …

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Ten Tips for Being “Good in a Room” in the Complex Sale

July 9, 2012

What is the one trait that’s an absolute “must have” to win the complex sale in today’s competitive sales environment? The skill is critical to your success – in business or life. You must be … “Good in a Room.” What does that mean? Stephanie Palmer, author of the book of the same name, “Good in a Room,” puts it in perspective.

Twitter … Eschatological Sign of Writing Times?

August 10, 2009

Twitter – a simple micro-blogging service.

Nothing more.

Nothing less.

Ha! That’s what THEY want you to think. But professional purveyors of corporate gobbledygook know, yes they know, Twitter is a tool straight …

Animotorized World Movie Premier of The World Wide Rave vs. The World Wide Knave

January 1, 2009

You saw it here first. Social Media’s version of Ali vs. Frazier. Jordan vs. Bugs Bunny. Luci vs. Dezi and Curly vs. Moe.

It’s the Thought Leader of the World Wide Rave vs. The Thoughtless Leader – AKA the World Wide Knave.

SPOILER. The Knave Rules!

SHOWTIME: The Animotorized Premiere of the movie trailer for the World Wide Rave vs.. The World Wide Knave.

Shooting the Donkey in the Complex Sale … Hollywood Style

December 30, 2008

What is this thing called the Complex Sale that makes seasoned salespeople tremble at the mere mention? That causes two-to-three-year sales pipeline nightmares? What could it possibly have to do with a donkey and Hollywood? prolific Hollywood author, Skip Press, will help put it in perspective.

The Wild Wacky World of Web 2.0 Communications

November 3, 2008

Not a high-tech whizbang hypothetical supraluminal know-it-all enthralled and embedded in the frenetically byzantine world of Geekdom?

Me either.

This Web 2.0 talk got you scratching your head – or duct taping it to keep it from exploding?

Me too.

Here’s a slide presentation I put together to help normal people try to get a look (from a geek-safe distance) at some of the emerging tools, services and principles of this new and evolving communications media.


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