There’s a war going on in American business. It’s a war that causes great ideas and products to vanish. To get lost in the clear fog of logical logic. A devastatingly destructive war that helps bad ideas take root and flourish (albeit briefly) justified by common sense and … logical logic. It’s Left-Brain Management vs. Right-Brain Marketing.
What does that mean? How does it work? What to do about it? Find out in this interview with bestselling authors Al and Laura Ries.
Writing for a living is a tough job – depending on your perspective. This was used in a presentation for some business writers. It’s a quick, empathetic, realistic road-map to how a writing masterpiece gets turned into a “disasterpiece.” And what to take from it?
In every person’s life, there is a still, small voice that tries to guide you to a wonderful calling − a destiny. Your destiny. A calling that you, and only you, were put on this earth to fulfill. Near silent, this voice is powerful enough to lift thoughts, dreams and visions to a higher ground. Do you still hear it?
I’ve had the good fortune to interview and work with many great storytellers over the last few years. J.D. Meier, program manager for Microsoft’s Patterns & Practices team, and author of the “Sources of Insight”blog, asked me what the most important lessons I’d learned from the high-profile “working” writers and storytellers … the ones who actually make a living doing it.
What is the one trait that’s an absolute “must have” to win the complex sale in today’s competitive sales environment? The skill is critical to your success – in business or life. You must be … “Good in a Room.” What does that mean? Stephanie Palmer, author of the book of the same name, “Good in a Room,” puts it in perspective.
Featuring an interview with Lynne McTaggart, author of “The Intention Experiment.” I fully intended to keep my 2012 New Year’s resolutions. I knew it would be hard. But I had good intentions. I had good intentions. Really. I lasted …
There aren’t many things I rather do than sit through a business presentation. Except for maybe being boiled in oil. Or, being buried alive. Or straddling and sliding down a 200-ft razor blade into a pool of rubbing alcohol. Here’s an Animotorized Cartoon-torial of the State of the Standard Corporate Business Presentation (AKA a Gluteus-Maximus Sales 2.-Oh-No Vomitus Eruptus).
What is this thing called the Complex Sale that makes seasoned salespeople tremble at the mere mention? That causes two-to-three-year sales pipeline nightmares? What could it possibly have to do with a donkey and Hollywood? prolific Hollywood author, Skip Press, will help put it in perspective.
Not a high-tech whizbang hypothetical supraluminal know-it-all enthralled and embedded in the frenetically byzantine world of Geekdom?
This Web 2.0 talk got you scratching your head – or duct taping it to keep it from exploding?
Here’s a slide presentation I put together to help normal people try to get a look (from a geek-safe distance) at some of the emerging tools, services and principles of this new and evolving communications media.
If they were paintings, they’d be called “DaDonkey Disasterpieces.”
They’re written to give you an idea, a snapshot, of who the company is, what they do and basic contact info. They’re typically found at the end of company news releases. The “About the Company” section.
Have You Read Any?
Have you read any corporate boilerplates lately?
If you can, don’t.
If you don’t, smile.
You’re blessed. Why?
Because they’re real snooze-fests. Full of taradiddle twittle-twattle. Written in a language decipherable by only two types of people. The “writer” – and aliens (sometimes one and the same) from Gabeezellbug, a galaxy populated with corporate gobbledygook automatons.
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