Ten Tips for Being “Good in a Room” in the Complex Sale

On December 19, 2010, in Feature Interviews, PR, Steve Kayser, storytelling, writing, by Steve Kayser

What is the one trait that’s an absolute “must have” to win the complex sale in today’s competitive sales environment? The skill is critical to your success – in business or life. You must be … “Good in a Room.” What does that mean? Stephanie Palmer, author of the book of the same name, “Good in a Room,” puts it in perspective.

Twitter … Eschatological Sign of Writing Times?

On August 10, 2009, in Steve Kayser, writing, by Steve Kayser

Twitter – a simple micro-blogging service.

Nothing more.

Nothing less.

Ha! That’s what THEY want you to think. But professional purveyors of corporate gobbledygook know, yes they know, Twitter is a tool straight …

The End of Marketing and PR?

It’s not PR.

It’s not Marketing.

It’s the evolution of business communications.

It’s a revolution in business communications. And it’s …

Shooting the Donkey in the Complex Sale … Hollywood Style

On December 30, 2008, in Character, honesty, humor, shoot the donkey, Steve Kayser, storytelling, writing, by Steve Kayser

What is this thing called the Complex Sale that makes seasoned salespeople tremble at the mere mention? That causes two-to-three-year sales pipeline nightmares? What could it possibly have to do with a donkey and Hollywood? prolific Hollywood author, Skip Press, will help put it in perspective.

How to Use a Corporate Gobbledygook Sales Brochure

On December 2, 2008, in Uncategorized, by Steve Kayser

From personal experience and conversations with many experts in the business-to-business field, there is reasonable agreement that most corporate sales, marketing and PR lingo suffers from …

HOW TO COST JUSTIFY A SOCIAL MEDIA NEWS ROOM

On October 24, 2008, in Featured, humor, by Steve Kayser

Creating or re-designing your current news room into a social news room to keep up with today’s business requirements means you will have to justify the costs to the CFO.

Be prepared. Your presentation will have to have a hook so powerful you can hang a hat on it.
They will ask questions. Many. Then many more. Each question will have money attached.

Here’s what they’re not looking for.

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