Content: The Explosive New Reality Show

Gary Hayes, an award-winning new media producer based in Australia, has developed a social media tracking application that covers the creation, use and sharing of content on the web. The results displayed are based on data culled from a range of social media sources and web sites.

What does this massive explosion of content mean? (continued below)
CHAOTIC CACOPHONY OF CONTENT

When you look at the numbers, they stagger.  Almost as incomprehensible as the current U.S.  budget deficit of 16 Trillion* dollars.  What do these explosive numbers mean though … really?

I’m a consumer and producer of content on a professional level. The numbers only tell you the raw volume.  Quantity not quality. Not consistency. Persistency. Or sustainability of the content producer – which is the true measure. Over the last several years I’ve found that consistently creating quality content is the HARDEST part of using business content marketing to generate leads and create new sales.

So given those numbers … how can you connect through the chaos? What do you need to have and do?

THE SKILL-SET

Writing as a business skill is more important and valuable than ever. How else to break through this explosive chaotic cacophony of content? Well there’s only one proven way, the first step is to realize it’s …

HARD WORK

To consistently produce average-to-good content is hard work.

HARDER WORK

To consistently produce great content? That’s really hard work.  And, a lot of the time you don’t know the difference  until after you publish it.

STINKER-ROO VS SUPER

Many times I thought something was killer content (usually mine), and it stank up the house (always mine). Other times I thought something was boring, bordering on banal, and it ended up being breakthrough super (lots of reads and comments).  Later, when working backwards trying to understand the difference between the banal-to-boring content vs. the  breakthrough super content it was obvious.

The great performing content always delivered most, if not all, of the following … it was;

• Educational – made a difference to the reader’s life of business or the business of life.  Was interesting and chock full of  ideas,  insights, information and inspiration
• Entertaining – yes,  the old humorous bugaboo that corporate writing tends to avoid like the plague.

ONE THING IT DIDN’T HAVE?

Anesthetic, stupor-inducing, put me to sleep or boil me in oil first  – writing.  It was always devoid of corporate gobbledygook, cliches and weasel-words.

Great ideas, information, insights and inspirational stories – from you – will earn people’s honest attention.

Anesthetic writing will guarantee you’ll get lost in the explosive new reality show of  content depicted in Gary Hayes’  Social Media Counts.

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*Trillion dollars is always capped when it might lead to the destruction of life as we know it.

Post By Steve Kayser (159 Posts)

Steve Kayser is an experienced PR & Media Relations Director, radio host and an award-winning business writer. His unique (some say bizarre) approach to PR, Marketing and Media Relations has been documented in a marketing best practices case study by MarketingSherpa, profiled as a “Purple Cow,” by author Seth Godin, and featured in the best-selling books, The New Rules of Marketing and PR by David Meerman Scott and "Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs" by Craig Stull, Phil Myers, and David Meerman Scott. Steve has also been featured in the following publications: A Marketer’s Guide to e-Newsletter Publishing, Credibility Branding, Innovation Quarterly, B2B Marketing Trends, PRWEEK, Faces of E-Content, and The Ragan Report. Steve's writings have appeared in Corporate Finance Magazine, CEO Refresher, Entrepreneur Magazine, Business 2.0, and Fast Company Magazine – among many others.. Google+

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