Writing is a Tough Job

You start writing your masterpiece. Full of hope, spirit, good thoughts, better words, inspired.

It’s going to be simple. Simple in a great kind of way.

Easy to understand.

Concise.

Clear.

Clean – lotta white space. Easy on the eyes. Easier on the vocabularly.

Pure.

Fun.

Like a Newborn.

Then …

Feedback. And more feedback.

Edits.

Edits on steroids mixed with powerful laxatives.

More edits.

Then additions. More additions.

Then deletions.

Delays.

Multiple approvals. From engineers, salespeople, marketers, and even the Bob the heating and air conditioning guy, who just happened to stop by. And … he actually had the best feedback of all. But then …

More delays.

And  Detailed explanations.

Detailed explanations that rival the complexity of Einstein’s Special Theory of Relativity (not his General theory of relativity – I know the difference).

But finally,  eventually, somehow, your newborn ends up looking like

And you writing masterpiece?

It’s turned into a very well-known, recognizable …

Disasterpiece.

So … yes.

A writers job is  tough.

I guess.

Yes, I guess.

But sometimes, if you think about it,

It might just depend on your perspective.

Yes.

Perspective.

Depends on your perspective.

It’s all about Perspective.

Post By Steve Kayser (159 Posts)

Steve Kayser is an experienced PR & Media Relations Director, radio host and an award-winning business writer. His unique (some say bizarre) approach to PR, Marketing and Media Relations has been documented in a marketing best practices case study by MarketingSherpa, profiled as a “Purple Cow,” by author Seth Godin, and featured in the best-selling books, The New Rules of Marketing and PR by David Meerman Scott and "Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs" by Craig Stull, Phil Myers, and David Meerman Scott. Steve has also been featured in the following publications: A Marketer’s Guide to e-Newsletter Publishing, Credibility Branding, Innovation Quarterly, B2B Marketing Trends, PRWEEK, Faces of E-Content, and The Ragan Report. Steve's writings have appeared in Corporate Finance Magazine, CEO Refresher, Entrepreneur Magazine, Business 2.0, and Fast Company Magazine – among many others.. Google+

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